yellO.pk is a social networking website with content which is user generated. We often felt that our users and their content are not highlighted properly. Therefore, the basic theme of this yellO update was to give more visibility to our users.

City selection feature incorporated

yellO has always been about discovering your city and to start that journey of discovery, you need to know exactly where you are. With yellO’s new city selection feature, you will be able to search for information more relevant to you, for instance a recently opened business in your neighbourhood, or an event happening in your city. No more searching the classifieds for your perfect home, only to find that it is in Lahore.

Blog Categories

Initially, it was quite difficult to find blogs of ones interest on the blogs page. Therefore, we have refined the page in terms of categories now. This would mean that you don’t have to go through all the blogs before you find something of your interest; you can simply go to the category of your choice.

Like Thumb in Blogs

Many of us don’t want to comment on a blog we find interesting and for those the “like” button was essential. The thumbs-up button gives the user a chance to show their liking of a blog if they don’t want to comment on it.

Fresh comments

This new feature of “Fresh Comments” also gives visibility to the users. All the recent comments by readers would be shown here and if you find any comment interesting enough and are curious as to what the blog was about, you can directly go to the blog from here.

Spotlight Yeller

Every one likes to be recognized, so in order to appreciate them, we will make one of our most active Yellers a “Spotlight Yeller” for a specific period of time. If you are impressed with him/her, you can even visit this person’s profile and send a request to be friends with him/her.

Popular blogs

Popular blogs would be selected automatically on the basis of the reads they have got. This feature will hopefully inspire many of you to not only write more interesting blogs but also share the link on other platforms so your blog is read more.

Featured Yellers

Featured Yellers are chosen few who we admire for the kind of content they post on yellO. Any one can become the featured Yeller if he/she posts interesting blogs and reviews on the website.

More reviews visible

Showing more reviews written by the users is another change that we have made in the recent update. Our two most popular categories where the most reviews are written are “Shopping” which includes boutiques and apparel brands and “Restaurants”. All the recent reviews in these categories as well as any other fresh reviews near you will be showing up on the “business & reviews” page. We have also integrated a column for Popular businesses. These businesses would be chosen on the basis of reads they have as well as the number stars they have got.

Similar Businesses also shown

If you are looking for a fast food restaurant, then with this new feature by yellO, you will also be able to check out some other similar businesses. For instance, on the OPTP page above, we can find A-ONE snacks, Mash n Burgers, Mc Donalds and Red apple as pages similar. This gives you the ability to make a more informed decision about where to go for fast food.

Top Reviewers

Top reviewers, as the name suggests, is about who has written the most reviews. Top reviewers list would not only let you check out reviewer’s profile so that may follow him/her to get notifications about when he/she writes a new review but also read the latest review they have written.

Hot in the City

Hot in the city will give you news update about your city; which new restaurant opened up, which closed down, who is having a clearance sale and what is the newest item on the menu of La more etc.

Lots of small updates were made to the yellO.pk website today. They improve the user friendliness and also enhance the layout. A larger round of updates based on user feedback is scheduled for March 2010. Today’s  changes include:

More readable fonts

The fonts on the website are more readable now. They are larger and clearer.

Events page layout improved

The most prominent change from a user perspective has been brought on the events page which is now visually more appealing.

About us page: Team profile

YellO.pk lacked a page about its team where you could learn more about the people who bring you yellO. There was also no way to see how many users this website has, how many unique visitors there are and other interesting facts about the website which and now you can find all this on the About Us page.

Reviews in Recent activity now take to business page

This is a relatively minor change on the website. When the new home page was launched, the recent activity panel showed the recently reviewed business which, however when you clicked a review link it showed you only the review and not the full business listing to which it belonged. Now when a recently reviewed business is clicked on the main page, it takes to the business listing.

Footer added to every page:

This is a small change but has the most utility in terms on navigating to the support pages. Now you don’t have to go to the main page to access any of the support pages as the footer is present on all inner pages too.

Partner’s page

The partner page has been improved visually as well. It is now very easy to partner with yellO.pk. All one has to do is fill in the simple form and we get in touch with you.

Applying for the Yeller card:

Same goes for applying for the Yeller Card. Now you can simply apply for the Yeller card through this easy 2-step form.